Saturday, June 10, 2006

Wedding Programs are taking off

We just started offering wedding programs (not wedding fan programs, but the regular kind)this springl and they are taking off fast. Most printers of wedding invitations don't have a large line of programs, and most people who carry the Regency programs (as we do), have them on a Regency affiliate site, not on their "regular" website, so they don't get indexed with the search engines and customers don't find them. I am really happy to say we have worked out some of the kinks of our new relationship with Regency and are getting a faster response to our orders, proof approvals and so on.

Valerie wedding programsTiffany wedding programsStephanie wedding programs
Valerie program, Tiffany program, Stephanie wedding program

On a different note, I discovered that Carlson Craft has another color of napkins we hadn't been offering. Antonia Rose Printing is a vacuum cleaner for personalization options on Carlson Craft items, offering more different monograms, motifs and fonts than anyone else we can find online. Every time we find something new in an album or online (on a competitor's site) that is an option, we add it to our site. In browsing competitor sites I saw peach printed napkins from Carlson Craft, so I called Carlson Craft and sure enough, they still offer them. They aren't in any of the 8 albums we have! But they are on our site now and we have already sold them twice in the 2 weeks they have been up!