Hey! I'm working on a really good press release, with a Mompack member who is a freelance writer, Jeanne Yacoubou, in return for a swap of personalized Post-it notes. The focus is personalized Post-it notes for Father's Day gifts, as many lifestyle sections and magazines work 3-4 months ahead.
I haven't done press releases before this month. I just sent some off to three local papers here in NJ and one to my hometown paper in MN--we'll see what happens. It certainly is cheap--like, free!--and there are some newsworthy twists--work at home mom from a work at home family, the Carlson Craft Distinguished Dealer award I just got, etc.
for Father's Day, think about it--do you know a man who would not use personalized Post-it notes? Face it, if he cares about ties, he would rather buy them himself. If he doesn't care, he doesn't care. Give him something he uses every day (if he works in an office), can use to promote his business or thank his customers (if he is self-employed), can use to make lists or record golf scores (every man has a hobby, sports interest or some such...), even to make grocery lists if he is so inclined! He will think of you every time he sees a Post-it note. Plus, they are cheaper than a nice tie and way cheaper than a new drill! (Starting at $15.73 plus shipping for 10 50-sheet pads...)
I even put up a page just for Father's Day gifts--check it out!
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