Friday, April 28, 2006
The wedding orders have been coming in fast and furious as the season kicks into high gear, particularly wedding napkins and wedding program fans. Our wedding invitation sales have been up this year from last year, but still are a small piece of total sales.
Here is a particularly pretty wedding fan program we printed. I like the look of the reverse printed monogram, which is unique to Antonia Rose Printing's fan programs.
Thursday, April 13, 2006
I knew we offered more, but I didn't realize how much more until I did this research. Carlson Craft would print their entire line of monograms and motifs for these other dealers (as would Regency, the other most common source of the napkins I found), but the dealers just don't go to the trouble of offering it. Maybe they are scared off by the $10 die charge, I don't know. But when people find ours, they are thrilled. It is a replay of our successful custom Post-it notes strategy of offering more options. Now I just have to hope that Google sees the value in our web page before much longer, so I can't count on the fact that few of my competitors have Froogle feeds of their products!
What the heck does that mean, you ask? Well, the Open Directory Project (dmoz) is the largest human-edited directory on the web, and it is the source for hundreds of other directories and search engines, including the Google Directory. So being listed there gets you in to all the other listings.
It also makes you an "authority" site in the eyes of the search engines, improving your results placement and your Google Page Rank. They figure if you are listed in ODP, you must be a legit site with something to offer.
Many sites apply to be listed and never are. And you aren't told when you are listed or denied listing. So I have been checking the ODP for the last year to see if we got listed, and lo and behold the first week of April we were listed! We are celebrating, even though it is hard to explain why to most people.
(If you search ODP for Post-it notes you get only 10 sites, for custom Post-it notes only 2!)
Saturday, April 01, 2006
I just got around to looking at a quote I received Friday and lo and behold, we now have 4x4 custom Post-it notes available for custom graphics at the same pricing as 4x6 Post-its. Yeah! I knew this was coming but didn't know when. I have been told 6x8 small quantity custom Post-its will be coming soon as well, but I don't have pricing on them yet.
These are the ones sold plain or lined as "Post-it Big Notes" and they are a great size for many things. We are the only place online right now you can get them with custom graphics in small quantities, though I am sure the other guys will catch up at some point. They won't beat our low minimum custom Post-its pricing, though! Our custom Post-its sales in general keep going up and up as more people discover ways to use them and that they are available.